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Established in 2017, Beauty of Joseon skincare was founded with the goal of creating effective skincare products that combine time-tested natural Oriental ingredients with modern ingredients. The brand takes its inspiration from a 19th-century encyclopedia describing the skin care secrets of upper-class Korean women. The result? A line of products that are perfect for women in their 20s to 40s who want to achieve beautiful, healthy skin.
Beauty of Joseon believes in not just formulating skincare products, but also offering their consumers Korean lifestyle goods inspired by the Joseon Dynasty which are "practical" and "eco-friendly". And, if you are thinking “is Beauty of Joseon cruelty free?”, the answer is YES!