The Face Shop is a pioneer beauty company that started in 2003 with only one store in Myeongdong. The South Korea-based brand manufactures skincare and cosmetic products. In December 2005, the brand became the third-largest cosmetics company in South Korea with 930 stores in 24 countries. The brand's famous tagline is 'Natural Story.'
The Face Shop became a subsidiary of LG Household & Health Care of LG Corporation in November of 2009. They have been producing products that include body, bath, skincare, and make-up aiming to cater to both men and women.
Actor Bae Yong-Joon who is The Face Shop's primary spokesperson in Korea has appeared in a variety of advertisements. Kim Hyun-Joong of SS501 is the official model and international brand ambassador for the brand since 2010, along with Seohyun of Girls’ Generation as the nationwide ambassadress.
The brand is largely known for formulating products based on the finest natural ingredients. They are devoted to producing non-irritating skincare and cosmetics.
Some of the brand's popular and beloved products include: Face Mask Sheets, BB Cream, CC Cream, Chia Seed Skincare products, Le Marche - The Therapy Skincare. Their skincare products have been receiving positive reviews about how effective and well formulated they are.
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