The iUNIK brand which stands for Ideal, Unique, Natural, Ingredients, Knowhow was established in 2017 by Michelle Kim. The brand aims to cater to all ages despite being relatively new on the market by providing affordable yet good quality products using natural ingredients. The brand has taken a unique approach by developing simple, effective, and environmentally friendly products. They do not rely on colorful packing, instead, they want to focus on delivering good quality cosmetics based on the fast-changing trends. iUNIK pursues simplicity and minimalism for straightforward, natural skincare with most of their products being vegan-friendly. Over the years the brand has been developing skincare that primarily targets the most common skin concerns such as pimples, acne, skin aging, wrinkles, fine lines, and uneven skin tone. They have produced skincare products based on the four primary ingredients Galactomyces Ferment Filtrate, Centella Asiatica, Snail Mucin, and Propolis Extract which are known to be very effective ingredients. Their serum lines are among iUNIK's most popular products with six varieties to choose from that target different skin concerns.