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Born in Seoul, Korea, in 2006, is the “it” Korean skincare brand that has taken the beauty world by storm with innovative technology, creative container designs, and quality ingredients. Their high standards have earned them worldwide recognition as one of the leading brands in K-beauty, making sure everyone can get in on this amazing trend where Korean-sourced, patented, dermatological-tested ingredients meet colorful packages that will add a pop of magic to anyone’s vanity. Plus, all of their products are 100% cruelty-free and PETA-certified