2025 Makeup Trends: The top 12 trends for this year

Welcome to our exciting journey into the world of 2025 makeup trends!

This year is all about embracing the bold, the natural, and everything in between. We've carefully curated a list of the top 12 looks and ideas set to dominate every season. From the audacious color palettes of summer to the understated elegance of winter, we've got you covered.

Whether you're a celebrity makeup artist or just starting your beauty journey, our guide will help you navigate the ever-evolving trends with ease and confidence. We'll provide insightful tips, product recommendations, and step-by-step tutorials, making these trends accessible to everyone.

So, get ready to explore, experiment, and express yourself! Let's dive into this vibrant world of colors, textures, and techniques that promise to redefine beauty in 2025. Embrace the excitement of transformation, because it's time to let your inner beauty shine through the most stunning trendy makeup looks of the year!

1. Latte-Inspired Makeup

Who doesn’t love a good latte? And what’s better than incorporating the warm and cozy vibes of our favorite coffee drinks into our makeup routine? The latte makeup trend is all the rage this year, with makeup artists and celebrities alike embracing warm, earthy tones like salted caramel and cinnamon for a sophisticated look. The key to nailing this trend is to use monochromatic tan and light brown shades for a subtle yet stunning effect.

Begin your latte makeup look with:

• A golden shadow swept across your eyelid.
• A pencil-thin cat-eye liner.
• Voluminous mascara.

• For added sparkle, apply a shimmery shade to the inner corners of your eyes

• Complete the look with brown-toned lips, epitomizing the ‘90s Lips trend with brown liners, lipsticks, and glosses.

Matte lip tint

Matte lip tint Ink The Velvet (30 Classic Nude)

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Matte lip tint

Matte lip tint BLUR FUDGE TINT

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Matte lip tint

Matte lip tint Ink The Velvet 26 Wellmade Nude

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So, grab your favorite eyeshadow palette and lip gloss, and let’s get brewing!

2. Cool Tones & Vampy Lips

Winter 2025 is about to get cooler with the rise of cool-toned makeup and vampy lips. As seen on the runways of New York Fashion Week, these fall makeup trends are perfect for making a statement during the colder months. The resurgence of ‘90s and early 2000s makeup trends brings back:

• Brown-toned and dark winy lips

Glossy lip tint

Glossy lip tint Dear Darling Water Gel Tint - Dracula Red

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Matte lip tint

Matte lip tint Ink The Velvet (26 Wellmade Nude)

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Matte lip tint Ink The Velvet 28 Mauveful Nude

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• White eyeliner
• Pastel blues
• Fabulous cat eyes

With bold lips taking center stage.

For a daring and dramatic look, try the smoky eye and pale pink combo – a bold statement that’s perfect for those who prefer minimal makeup with a touch of drama. And when it comes to lip colors, think bold hues like: reds, browns, berries, and mauve.

All are offset by a fresh complexion and perfectly groomed brows that suit various skin tones, achieving a no-makeup makeup look.

So, why not embrace the cool tones and vampy lips this winter and stand out from the crowd?

3. Cloud Skin Perfection

Who wouldn’t want a complexion that’s smooth, matte, and simply flawless? Cloud Skin Perfection is one of the latest beauty trends that helps you achieve just that. This trend focuses on:

• Loving your flaws.
• Keeping your makeup light and airy with skin tints or, if you dare, nothing at all.
• Striking a delicate balance between a matte finish and skin dimension.
• Giving you that radiant, soft-focus look.

Achieve the cloud skin effect with the Underpainting Foundation technique, involving concealer and contour application before foundation. This is a go-to method for industry-based makeup artists. Consider giving cloud skin a shot to showcase your natural beauty with a radiant complexion that is sure to impress.

Foundation

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4. Bold & Blurred Blush

Make a statement with vibrant, blendable blushes that sculpt the apples of your cheeks and blur imperfections for a fresh, youthful appearance. The Bold and blurred Blush trend, popularized by makeup artist Isamaya Ffrench, is all about adding a pop of color to your cheeks and blurring out any imperfections. For an all-over flush look, just dust some powder blush on the center of your chin and forehead, and add a touch of liquid eye shadow for an extra pop.

Go ahead, and embrace the bold & blurred blush trend for a fresh and youthful glow.

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5. The Cat Eye Comeback

The classic cat-eye makeup look is the queen of eye makeup looks and is making a comeback in 2025, with easy-to-do kitten flicks and bold wings taking center stage. This timeless and glamorous eye makeup style involves creating a winged or elongated shape on the outer corner of the eye with eyeliner or eyeshadow, adding definition and allure to the eyes.

Embrace the cat-eye trend by crafting dramatic wings with a black liquid liner. For the adventurous, consider the statement waterline trend, using bold eyeliner or even a lip liner for a similar effect on the waterline.

The cat-eye comeback is perfect for adding a touch of sophistication and elegance to any makeup look this season.

Pen eyeliner

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Pen eyeliner

Pen eyeliner Tear Drop Eye Liner White Tear

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6. Grunge Glam Revival

Unleash your inner Wednesday Addams with the Grunge Glam Revival trend. This fierce, everyday look features dark lip colors, smoky eyes, and black eyeliner, perfect for showing off your badass side. To achieve the Grunge Glam look, try rocking delicious plum stains, dreamy burgundy lip creams, and sultry dark brown glosses.

Makeup artists like Dani Parkes have a secret to slaying the ‘90s glam look with eye makeup – simply apply black eyeliner and then wash your face. This trick will make your eye color pop and your lashes look fabulous. So, channel your inner grunge goddess and rock this fierce makeup trend.

7. Subtle Shimmer & Sparkle

Add a touch of glamor to your makeup routine with subtle shimmers and sparkles. The Subtle Shimmer trend is all about adding a touch of sparkle to your look, whether it’s chrome, metallic, or a sheer wash of shimmer. It’s like a whisper of light that adds a hint of glimmer and glam to any look.

Introduce subtle shimmer and sparkle to your makeup with a light dusting on the eyelids, a hint in the inner corner of the eyes, or a sheer wash on the cheeks. Try varying placements and intensities to discover your ideal level of sparkle. Go on, and shine bright like a diamond!

8. Monochromatic Minimalism

Simplify your makeup routine with Monochromatic Minimalism, a trend that’s all about keeping it one-tone with muted shades and minimalist designs. This trend allows you to create a cohesive look by using a single color for your eyes, cheeks, and lips. To make the Monochromatic Minimalism trend more wearable, pair it with subtle makeup on the rest of your face, such as glowy skin and brushed-up brows.

For a chic and sophisticated monochromatic look, select a muted shade that complements your skin tone and use it to create a harmonious makeup look. Monochromatic Minimalism is perfect for those who appreciate simplicity and elegance in their makeup routine.

Take a look at these incredible options for your lips that ALSO work well as pops of colors on your eyelids and cheeks.

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Gel Tint

Gel Tint DEAR DARLING WATER GEL TINT (WATERMELON RED)

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GEL TINT

GEL TINT DEAR DARLING WATER GEL TINT - RED BEAN RED #PK004

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GEL TINT

GEL TINT DEAR DARLING WATER GEL TINT - APRICOT RED #OR205

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9. Brow Innovation & Experimentation

Step out of your comfort zone and try new brow shapes, colors, and techniques with the Brow Innovation & Experimentation trend. Some ideas to personalize your brow game and express your creativity include:

• Bleached brows.
• Bold, tinted arches.
• Feathered brows.
• Ombre brows.
• Brow lamination.
• Brow tattoos.

The possibilities are endless!

To get started with brow innovation, try out the Barely-There Brows trend, which involves a hint of tint to make your brows look perfect. Or, go all out with the no-brow eyebrow trend, the hottest thing for summer 2025.

Whatever your style, remember that your brows are the frame for your face, so have fun experimenting and finding the perfect look for you.

10. Underpainting Techniques

Enhance your natural features and achieve glowing skin with underpainting, a technique that involves applying concealer and contour before foundation. This approach helps you create a radiant complexion and makes your foundation look like it’s part of your skin, giving you a smoother base that stays flawless all day long.

To master the underpainting technique, follow these steps:

1. Blend a perfectly matched concealer into your skin using a damp beauty sponge.
2. Follow it up with a contour product to define and sculpt your features.
3. Apply foundation to even out the complexion.
4. Use a setting powder to secure the foundation in place.

Say hello to a glowing, flawless complexion.

11. Faux Freckles & Natural Beauty

This trend is about a more natural look. Faux freckles and makeup enhances your natural beauty, rather than covering it up. Faux freckles are the latest trend, created by either drawing on the face or using makeup techniques or cosmetic tattooing to achieve that natural freckle look.

Craft the illusion of freckles with makeup by applying a light or dark brown eyeshadow using a small brush. Faux freckles can enhance natural beauty, creating a more organic look and accentuating facial features.

So, why not give faux freckles a try and embrace your natural beauty?

12. Dopamine Glam Extravaganza

Make a statement with the Dopamine Glam Extravaganza trend, featuring bold, colorful makeup looks that incorporate elements like denim liner, dark red lips, and funky eyeshadow for a truly eye-catching appearance. This trend is all about letting your creativity shine and expressing yourself through your makeup.

For the Dopamine Glam look, you can:

• Opt for a bold denim liner to create a fierce cat-eye.
• Pair dark red lips with a smokey eye.
• -

• Get creative with an array of bright and funky eyeshadow colors

The Dopamine Glam Extravaganza is perfect for those who love to make a statement with their makeup and stand out from the crowd.

Choose your own favorite makeup style for 2025

And there you have it, beauty aficionados! 

From vibrant hues to subtle elegance, we've seen that this year is all about self-expression and embracing our unique beauty. Remember, makeup isn't just about following trends, but finding what resonates with your style and comfort. 

So, go ahead, experiment, and let these makeup styles be a starting point for your creativity! Remember, you're at your most beautiful when you feel confident and true to yourself. Until next time, keep shining and stay beautiful!