Klavuu is a premium brand that gained popularity in 2017. This Korean brand is known for using natural pearl extract as one of its main ingredients for all of its products. Klavuu is the first Korean brand that uses the power of natural pearl extracts which contain amino acids and natural minerals that brightens the skin. Pearls are rich in antioxidants and can help prevent skin aging.
Klavuu's pearlsation line of products is so popular due to its amazing brightening and hydrating power. The pearlsation skincare and cosmetic has seven variants :
Pure Pearlsation
Blue Pearlsation
Green Pearlsation
Rejuve Pearlsation
Relief Pearlsation
Urban Pearlsation
Researchers from Klavuu came up with the term pearlsation to refer to the brand as its own identity in transforming and maintaining the skin to its perfect state. The brand has been endorsed by top Korean models and actresses in the past and its current brand ambassador is from Korea's SF9's boy band member Kim Seok-woo, or Rowoon.
The brand's name was taken from two Swedish words 'klar' and 'vuu' which means 'clear view'. These words reflect Klavuu's philosophy to offer skincare that has a clear goal and is produced using clean ingredients. Klavuu is owned by BEKEIKORE Co., Ltd.
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