The brand MISSHA was established in 2009 with Able C&C Co. as their parent company. They started as a beauty website and eventually grew into a global brand. The Korean brand offers a wide range of beauty essentials such as skin care, cosmetics, hair care, and fragrance. MISSHA is known for their high quality yet affordable line of products which are available online and in franchise stores worldwide. The brand gained instant hits and opened different outlet stores in the US, Europe, and Asia making them one of the most popular Korean brands.
The company's philosophy is "quality should be affordable". MISSHA has been providing products that are more affordable compared to other brands without sacrificing the value and quality. Their goal is to provide beauty for all women and by addressing their skin problems and needs with simple solutions. The brand has been the leading manufacturer of cosmetic products that are reasonably priced.
MISSHA creates formulas and solutions based on their customers need using optimal ingredients. Their skin care and base make-up that use natural ingredients are their most popular products. The global brand has attracted 10 million customers since its launch, amassing a total of over 32,000 stores in over 50 countries.
The company has gained a cult status in the beauty industry and is loved by many. They do not just offer solutions for your skin problems but also gives back to the community through charity giving. MISSHA partnered with UNICEF for charity promotions called MISSHA DAY which happens every year.
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